UPDATE: Lampert Sees 'Possibility' for Sears' (SHLD) Land's End Brand to Be Separated, Licensing of Brands Also Mentioned

(Updated - May 2, 2012 1:01 PM EDT)

Shares of Sears Holdings (Nasdaq: SHLD) have ticked higher in Wednesday's afternoon session as the company's Annual Shareholder Meeting is currently going on.

Investors are likely responding to comments from Chairman Eddie Lampert and CEO Lou D'Ambrosio. Lampert said the Board will increase Sears' buyback program moving forward, and reassured that this was part of the company's capital allocation strategy. He also said there is a "possibility" the Land's End brand could be separated and that it would not be difficult to sell the brand.

The CEO suggested the company could consider licensing some of its retail brands.

Sears shares last traded at $63.90, up about 3 percent from Tuesday's close.

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