PepsiCo (PEP) Gets Exclusive Contract with DineEquity (DIN)
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DineEquity, Inc. (NYSE: DIN), the parent company of Applebee's Neighborhood Grill & Bar and IHOP Restaurants, has signed a 10-year contract with PepsiCo, Inc. (NYSE: PEP) to be the exclusive non-alcoholic beverage provider in the majority of soft-drink categories for its more than 1,800 Applebee's and 1,500 IHOP restaurants throughout the U.S.
As part of this agreement, Applebee's and IHOP patrons will now be able to enjoy a variety of PepsiCo beverages with their meals, including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Mug Root Beer and Tropicana lemonade. Many Applebee's and IHOP restaurants already offer PepsiCo's Tropicana Pure Premium orange juice and Quaker oatmeal and grits.
As part of this agreement, Applebee's and IHOP patrons will now be able to enjoy a variety of PepsiCo beverages with their meals, including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Mug Root Beer and Tropicana lemonade. Many Applebee's and IHOP restaurants already offer PepsiCo's Tropicana Pure Premium orange juice and Quaker oatmeal and grits.
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