An iPad Mini Would Be Apple (AAPL) Competitor's "Worst Nightmare" - Sterne Agee
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Price: $305.93 +0.22%
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Up: 13 | Down: 14 | New: 11
Rating Summary:
44 Buy, 29 Hold, 9 Sell
Rating Trend:
Down
Today's Overall Ratings:
Up: 13 | Down: 14 | New: 11
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Sterne Agee's Shaw Wu weighed in on Apple (NASDAQ: AAPL) related to recent press speculation about an iPad mini and suggested clients buy the stock on recent weakness.
Wu said their supply chain work has come across evidence of mini iPad device since 2009 and they believe it makes strategic sense for the company to expand the iPad family.
"... we have picked up evidence since 2009 of AAPL working with smaller, as well as larger screens ranging from 4-inches to 12-inches that could be used in a future iPad, iPod touch, and/or iPhone or even MacBook," Wu said. However, he also said he does not sense that the release of an iPad mini is imminent and exact timing is difficult to predict.
If an iPad mini is released it would be the competition's "worst nightmare."
"Most of them already have a tough enough time competing against the iPad 2, as well as the new iPad with their $399 and $499 starting price points," the comments. "So far, only AMZN has had modest success with its Kindle Fire at $199. We believe a lower priced iPad mini would make it even more difficult for the competition to gain traction."
Wu maintained a Buy rating and $750 price target on Apple and said the company is positioned to outperform in this tough macroeconomic environment with its defendable strategic and structural advantages and its vertical integration.
For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.
Shares of Apple closed at $580.13 yesterday.
Wu said their supply chain work has come across evidence of mini iPad device since 2009 and they believe it makes strategic sense for the company to expand the iPad family.
"... we have picked up evidence since 2009 of AAPL working with smaller, as well as larger screens ranging from 4-inches to 12-inches that could be used in a future iPad, iPod touch, and/or iPhone or even MacBook," Wu said. However, he also said he does not sense that the release of an iPad mini is imminent and exact timing is difficult to predict.
If an iPad mini is released it would be the competition's "worst nightmare."
"Most of them already have a tough enough time competing against the iPad 2, as well as the new iPad with their $399 and $499 starting price points," the comments. "So far, only AMZN has had modest success with its Kindle Fire at $199. We believe a lower priced iPad mini would make it even more difficult for the competition to gain traction."
Wu maintained a Buy rating and $750 price target on Apple and said the company is positioned to outperform in this tough macroeconomic environment with its defendable strategic and structural advantages and its vertical integration.
For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.
Shares of Apple closed at $580.13 yesterday.
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