Pandora (P) Reports 88% Increase in Listening Hours for March; U.S. Share Rose 3.1%
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Pandora (NYSE: P) announced new metrics that were reached in the month of March 2012.
- Listener hours for Pandora during the month of March 2012 crossed the 1 billion mark, an increase of 88% from 567 million during the same time period last year.
- Share of total U.S. radio listening for Pandora in March 2012 was 5.79%, an increase from 3.04% at the same time last year.
- Active listeners reached 51 million at the end of March 2012, an increase of 59% from 32 million during the same time period last year.
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