No 'Chongqing Blues' Here: Youku (YOKU) to Debut 12 Web-Based 'Micro Movies'
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Youku Inc. (NYSE: YOKU), announced the kickoff of "Infinite Drive," a series of 12 web-based "micro movies" from internationally renowned directors Wang Xiaoshuai ("Beijing Bicycle", "Chongqing Blues"), Lu Chuan ("City of Life and Death", "Hoh Xil"), and Teng Huatao ("Dwelling Narrowness", "Love is Not Blind"), and actress and director Hao Lei.
Each of the four directors will produce three ten-minute micro movies to tell the stories about young urban professionals balancing their personal pursuits against the desire for stability. The 12 micro movies will correspond to the 12 signs of the Western zodiac, and will reflect the personality traits typical of each sign. Similar to other original works produced by Youku in concert with commercial partners, the vision of "Infinite Drive" goes beyond simply using Youku's platform to produce advertising content. The films will showcase the shared values and dreams of Youku, Buick and China's growing population of idealistic, urbane youth.
Each of the four directors will produce three ten-minute micro movies to tell the stories about young urban professionals balancing their personal pursuits against the desire for stability. The 12 micro movies will correspond to the 12 signs of the Western zodiac, and will reflect the personality traits typical of each sign. Similar to other original works produced by Youku in concert with commercial partners, the vision of "Infinite Drive" goes beyond simply using Youku's platform to produce advertising content. The films will showcase the shared values and dreams of Youku, Buick and China's growing population of idealistic, urbane youth.
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