Kroger (KR) Will Stop Buying Lean, Finely Textured Beef
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In response to customer concerns, The Kroger Co. (NYSE: KR) will no longer purchase ground beef containing lean finely textured beef.
"Kroger listens to our customers carefully to provide the high quality products they want at the great prices they deserve. Our customers have expressed their concerns that the use of lean finely textured beef— while fully approved by the USDA for safety and quality—is something they do not want in their ground beef. We highly value customer feedback, and the recent flood of news stories has diminished their confidence in the product. As a result, Kroger will no longer purchase ground beef containing lean finely textured beef," the company said.
"Kroger listens to our customers carefully to provide the high quality products they want at the great prices they deserve. Our customers have expressed their concerns that the use of lean finely textured beef— while fully approved by the USDA for safety and quality—is something they do not want in their ground beef. We highly value customer feedback, and the recent flood of news stories has diminished their confidence in the product. As a result, Kroger will no longer purchase ground beef containing lean finely textured beef," the company said.
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