Sara Lee (SLE) Names New Coffee & Tea Biz 'D.E Master Blenders 1753'
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As Sara Lee Corporation (NYSE: SLE) becomes two publicly-held, pure-play companies, the company has announced that its International Coffee and Tea company will be named D.E Master Blenders 1753.
D.E Master Blenders 1753 is operating across Europe, Brazil, Australia and Thailand under leading brands such as Douwe Egberts, Senseo, L'OR EspressO, Marcilla, Pilão, Moccona, Pickwick and Hornimans.
Since 1753, Douwe Egberts has been a name synonymous with exceptional coffee. This has made Douwe Egberts one of the best-selling brands in Europe. D.E Master Blenders 1753 places great respect on the company's heritage while placing a strong emphasis on the future. D.E Master Blenders 1753 is a dynamic expression of the new company's marketplace positioning as a bridge-builder between the traditional and breakthrough innovation.
D.E Master Blenders 1753 is operating across Europe, Brazil, Australia and Thailand under leading brands such as Douwe Egberts, Senseo, L'OR EspressO, Marcilla, Pilão, Moccona, Pickwick and Hornimans.
Since 1753, Douwe Egberts has been a name synonymous with exceptional coffee. This has made Douwe Egberts one of the best-selling brands in Europe. D.E Master Blenders 1753 places great respect on the company's heritage while placing a strong emphasis on the future. D.E Master Blenders 1753 is a dynamic expression of the new company's marketplace positioning as a bridge-builder between the traditional and breakthrough innovation.
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