Dougherty & Co maintains a 'Buy' on Green Mountain Coffee Roasters (GMCR); SBUX Muddies The Waters

March 12, 2012 11:20 AM EDT
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Price: $91.67 --0%

Rating Summary:
    5 Buy, 15 Hold, 3 Sell

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    Up: 13 | Down: 14 | New: 11
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Dougherty & Co maintains a 'Buy' on Green Mountain Coffee Roasters (NASDAQ: GMCR) price target cut from $80 to $65.

Analyst, Gregory J. McKinley, said, "SBUX defined its launch of the high pressure espresso-based Verismo system as a complementary adjacency to its efforts on Keurig. This is true, but further segmentation of the single-serve market and Verismo's capability to brew traditional coffee and blended milk/coffee beverages introduces competition to Keurig and Vue."

"While we believe modest equity value in GMCR shares is attributable to its partnership with Lavazza, the Verismo launch directly competes with the GMCR/Lavazza capsule-based espresso machine effort, which is expected to debut at U.S. retail for the 2012 holiday season."

For an analyst ratings summary and ratings history on Green Mountain Coffee Roasters click here. For more ratings news on Green Mountain Coffee Roasters click here.

Shares of Green Mountain Coffee Roasters closed at $52.59 yesterday.


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