MGM Resorts (MGM), Ameristar (ASCA) Enter Strategic Marketing Agreement

MGM Resorts International (NYSE: MGM) and Ameristar Casinos, Inc. (Nasdaq: ASCA) today announced a strategic marketing relationship for the companies' rewards programs – MGM Resorts' M life and Ameristar's Star Awards/Plateau Players Club. Beginning in mid-March, the strategic agreement allows targeted MGM Resorts' M life members to receive offers and benefits at Ameristar casinos and Ameristar's Star Awards/Plateau Players Club members to receive offers and benefits at MGM Resorts' properties in Las Vegas.

The relationship capitalizes on MGM Resorts' world-renowned destinations in Las Vegas and Ameristar's premier casino-hotels in regional markets in Colorado, Indiana, Iowa, Mississippi, Missouri and Northern Nevada. This creates opportunities for M life and Star Awards/Plateau Players Club members, allowing both companies to strengthen customer loyalty by providing more access and rewards.

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