Wedbush Upgrades Select Comfort (SCSS) to Outperform; Increased Confidence in Ability to Raise Brand Awareness & Market Share

February 7, 2012 7:52 AM EST
Get Alerts SCSS Hot Sheet
Price: $32.50 --0%

Rating Summary:
    3 Buy, 7 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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Wedbush upgraded Select Comfort (NASDAQ: SCSS) from Neutral to Outperform, price target raised from $20 to $36.

Wedbush analyst said, "Given the backdrop of continued secular growth trends in the specialty mattress industry, SCSS is the clear market leader of air chamber mattress technology. We believe the company has significant market share gain opportunity as it continues to raise brand awareness through a successful marketing program emphasizing personalized comfort and unique product as well as a return to new square footage growth with successful off-mall stores. These initiatives are driving increased store productivity and driving cash flow with its attractive model."

"Raising our EPS estimates as follows: Q4 to $0.24 (from $0.23, consensus is $0.22), 2011: to $1.04 (from $1.03), 2012: to $1.36 (from $1.25), and new 2013 of $1.68."

For an analyst ratings summary and ratings history on Select Comfort click here. For more ratings news on Select Comfort click here.

Shares of Select Comfort closed at $27.63 yesterday.


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