Baird Starts Zynga (ZNGA) at Outperform, Sees Upside on Underlying Social Game Trends

January 24, 2012 7:11 AM EST
Get Alerts ZNGA Hot Sheet
Price: $8.18 --0%

Rating Summary:
    15 Buy, 18 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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Baird initiates coverage on Zynga (NASDAQ: ZNGA) with a Outperform rating and $12 price target.

The firm said Zynga "presents an attractive, albeit speculative, investment based on positive underlying social game trends and newer growth opportunities on smart devices." The firm also notes the company is the most successful digital game publisher, with the second-highest margin profile among leading public game companies.

For an analyst ratings summary and ratings history on Zynga click here. For more ratings news on Zynga click here.

Shares of Zynga closed at $9.12 yesterday.


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Robert W Baird