Goldman Sachs Starts TripAdvisor (TRIP) at Neutral; Leading Destination, but Competition Increasing

January 17, 2012 11:30 AM EST
Get Alerts TRIP Hot Sheet
Price: $10.74 -2.1%

Rating Summary:
    9 Buy, 31 Hold, 9 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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Goldman Sachs initiates coverage on TripAdvisor (NASDAQ: TRIP) with a Neutral. PT $29.00.

Goldman analyst says, "TripAdvisor is the Internet’s leading destination for travel content, reviews, and info. TripAdvisor continues to see strong traffic growth and monetization improvements, but we see those strengths somewhat offset by the risk from the company’s reliance on search engines for traffic, more limited opportunities for future monetization improvements, and increasing competition (from Google (Nasdaq: GOOG) etc.). Therefore, TRIP’s risk/reward profile is relatively balanced, in our opinion."

For an analyst ratings summary and ratings history on TripAdvisor click here. For more ratings news on TripAdvisor click here.

Shares of TripAdvisor closed at $29.51 yesterday.


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