VeriFone (PAY), NBC-Owned TV Stations Enter Long-Term Ad, Sales Agreement
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VeriFone Systems, Inc. (NYSE: PAY) and NBC Owned Television Stations, a division of NBCUniversal (Nasdaq: CMCSA), today announced a significant long-term strategic and advertising sales agreement. This new partnership, effective January 1, 2012, will deliver audiences across the country access to NBCUniversal’s award-winning news, information and entertainment programming in more than 12,000 taxi cabs as well as at thousands of gas stations and other digital out-of-home platforms in the future.
The agreement will also provide advertisers unmatched capabilities to engage consumers interactively through e-commerce, couponing and microsites.
The agreement will also provide advertisers unmatched capabilities to engage consumers interactively through e-commerce, couponing and microsites.
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