Goldman Sachs Starts comScore (SCOR) at Sell

December 14, 2011 8:47 AM EST
Get Alerts SCOR Hot Sheet
Price: $6.20 +2.14%

Rating Summary:
    9 Buy, 11 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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Goldman Sachs initiates coverage on comScore (NASDAQ: SCOR) with a Sell rating and $18 price target, suggesting 10% downside.

"While comScore remains in our view the best measurement option for online advertisers and publishers, the challenge of maintaining data quality in the face of mobile share gains, cookie deletion, and heightened privacy concerns is a significant risk to future growth", the firm said.

For an analyst ratings summary and ratings history on comScore click here. For more ratings news on comScore click here.

Shares of comScore closed at $18.99 yesterday.


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