Pandora (P) Uses Zip Code Data for Political Campaign Strategies
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Pandora (NYSE: P), the leading personalized radio service, today announced that political campaign strategists have the option to target voters by state, county and congressional districts, as well as metropolitan survey areas (MSA), and designated market areas (DMA). The new targeting capabilities provide campaign strategists a contemporary and more personal way to reach voters during the 2012 election season.
The new features are offered in a turnkey solution, making it easy, cost effective and quick to implement for advertisers. Pandora gathers zip code data at account registration and a back-end system maps that information into specific regions, making it easier for a campaign to maximize effectiveness. These new features add on to the previously available targeting parameters of age, gender, zip code, time of day, music genre, seeded artist, interaction, mobile and first impression.
The new features are offered in a turnkey solution, making it easy, cost effective and quick to implement for advertisers. Pandora gathers zip code data at account registration and a back-end system maps that information into specific regions, making it easier for a campaign to maximize effectiveness. These new features add on to the previously available targeting parameters of age, gender, zip code, time of day, music genre, seeded artist, interaction, mobile and first impression.
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