Netflix (NFLX) Rescinds DVD Separation Plans, Will Keep One Website for Both Services
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Netflix, Inc. (Nasdaq: NFLX) reports it will not rename its DVD-by-mail service and that its U.S. members will continue to go to the Netflix website for both unlimited streaming and unlimited DVDs.
Netflix said in a September 18 blog post its DVD-by-mail service would operate at Qwikster.com. Instead, U.S. members will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand.
CEO Reed Hastings said, "Consumers value the simplicity Netflix has always offered and we respect that. There is a difference between moving quickly -- which Netflix has done very well for years -- and moving too fast, which is what we did in this case."
Netflix said in a September 18 blog post its DVD-by-mail service would operate at Qwikster.com. Instead, U.S. members will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand.
CEO Reed Hastings said, "Consumers value the simplicity Netflix has always offered and we respect that. There is a difference between moving quickly -- which Netflix has done very well for years -- and moving too fast, which is what we did in this case."
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