Needham & Company Maintains a 'Buy' on Nielsen Holdings (NLSN); Investor Day Take-Aways

September 14, 2011 8:43 AM EDT
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Price: $27.98 --0%

Rating Summary:
    11 Buy, 14 Hold, 4 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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Needham & Company maintains a 'Buy' on Nielsen Holdings (NYSE: NLSN) price target of $38.00.

Needham analyst says, "Our primary investment take-aways included: 1) In their Watch product (ie, TV ratings) NLSN has hired 15-20 former partners from McKinsey and other senior client service organizations. Each of these folks is assigned to a single customer, typically one of NLSNs largest payers. These "client relationship" folks are paid on how much their client likes them, rather than on revenue levels. There are several positive investment implications of this client-service focus; 2) In Western Europe, NLSN has seen no deterioration of BUY revenue in 2011, despite the sovereign-debt repayment issues that have roiled capital markets. Eastern Europe continues to be a growth area for NLSN; and 3) For the "BUY" product, China and India are growth areas, followed by sub-Saharan Africa. All are being driven by NLSN clients."

For more ratings news on Nielsen Holdings click here and for the rating history of Nielsen Holdings click here.

Shares of Nielsen Holdings closed at $27.61 yesterday.


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