Dunkin Donuts (DNKN) Announces Multi-Season Sponsorship with ESPN
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Dunkin' Donuts (Nasdaq: DNKN) today announced a multi-season sponsorship with Walt Disney's (NYSE: DIS) ESPN's Monday Night Countdown.
The deal gives Dunkin' Donuts exclusive rights to Field Pass segments that air during each Monday Night Countdown telecast.
Field Pass takes fans to the field and gives them an inside look at how the players are preparing for the game. The segment uses different cameras on and around the field to give fans a unique look at the activity and player preparation as kickoff approaches.
The deal gives Dunkin' Donuts exclusive rights to Field Pass segments that air during each Monday Night Countdown telecast.
Field Pass takes fans to the field and gives them an inside look at how the players are preparing for the game. The segment uses different cameras on and around the field to give fans a unique look at the activity and player preparation as kickoff approaches.
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