KeyBanc Starts Francesca's Holdings (FRAN) at Buy; Unique Boutique and 4-Wall Economics

KeyBanc initiates coverage on Francesca's Holdings (NASDAQ: FRAN) with a Buy. PT $25.00.

KeyBanc analyst says, "Francesca's 1,400 square foot box, flexible store format, low risk merchandising and sourcing model, trend-right product at value prices and "treasure hunt" shopping atmosphere together are key to driving the Company's superior four-wall store productivity. Moreover, we think that Francesca's can grow operating margins further as it gains economies of scale in merchandising and sourcing over time...The primary risk that could impede the shares from achieving our price target would be continued macroeconomic weakness."

For more ratings news on Francescas Holdings click here and for the rating history of Francescas Holdings click here.

Shares of Francescas Holdings closed at $19.61 yesterday.

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