China Xiniya (XNY) Commences Jacky Cheung Ad Campaign
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China Xiniya Fashion Limited (NYSE: XNY), has supplemented its marketing efforts on two television channels on China Central Television, including CCTV2, the business channel and CCTV5, the sports network.
Xiniya began a new media campaign on CCTV2, the business channel, during a popular prime time program called "The Opponent", which debates controversial topics. The program airs during prime time every Friday and repeats on the following Wednesday afternoon. The campaign began in the third quarter and will continue through December 31, 2011.
On both channels, Xiniya's commercials are up to 15 seconds long featuring Jacky Cheung, one of China's leading singers and actors and Xiniya's brand spokesperson.
Xiniya began a new media campaign on CCTV2, the business channel, during a popular prime time program called "The Opponent", which debates controversial topics. The program airs during prime time every Friday and repeats on the following Wednesday afternoon. The campaign began in the third quarter and will continue through December 31, 2011.
On both channels, Xiniya's commercials are up to 15 seconds long featuring Jacky Cheung, one of China's leading singers and actors and Xiniya's brand spokesperson.
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