Nomura Securities Maintains a 'Buy' on Limited Brands (LTD); Positive on Victoria’s Secret Deal with NFL

Nomura Securities maintains a 'Buy' on Limited Brands (NYSE: LTD).

Nomura analyst, Paul Lejuez, says, "Victoria’s Secret announced the all-new expanded collection of Pink-branded NFL merchandise. The collection includes t-shirts, shorts, pants, hoodies, jerseys, and panties from all 32 NFL teams, and will be in ~400 stores. We believe this will bring in existing Pink customers and female sports fans as well as boyfriends and husbands who are buying for their girlfriend/wife. The expansion of sports-licensed product is just another smart and differentiated offering that LTD is using to maintain its momentum."

For more ratings news on Limited Brands click here and for the rating history of Limited Brands click here.

Shares of Limited Brands closed at $34.83 yesterday.

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