Imperial Sugar (IPSU) Shares Rise as Sugar is the New 'In' Thing

July 6, 2011 1:13 PM EDT
Imperial Sugar Co. (Nasdaq: IPSU) is sharply higher Wednesday, possibly on the back of a front page Wall Street Journal article - "Sweet Revenge, Chefs Pour on the Sugar."

The article highlighted the fact that a growing number of restaurants and packaged-food companies are replacing ingredients containing high-fructose corn syrup with plain old sugar amid health concerns.

A number of restaurants mentioned in the article have been looking to source alternatives to high-fructose corn syrup and demanding suppliers reformulate products. This is part of a larger effort to create cuisine that appears more wholesome and hand-crafted, the article noted.

In the last two years, Wheat Thins and Pepsi (NYSE: PEP) have brought new recipes to the market with sugar instead of high-fructose corn syrup.

While replacing high-fructose corn syrup with sugar may be the new "in" thing, scientists caution there is no benefit.

"Studies consistently found little evidence that HFCS differs uniquely from sucrose (sugar)," the American Dietetic Association said.

Imperial Sugar is one of the largest processors and marketers of refined sugar in the United States. The stock is up 4.4 percent to $20.81 this afternoon.


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