Name of Chipotle's (CMG) Asian Concept Could Be 'ShopHouse Southeast Asian Kitchen'

According to analysts at Janney Montgomery Scott, there is a good chance that Chipotle Mexican Grill, Inc. (NYSE: CMG) will open a Asian-food concept under the name 'ShopHouse Southeast Asian Kitchen' this year.

"The "Southeast Asian" part of the name itself strongly hints that the new Asian restaurant will not limit itself to the cuisine of any one country," analyst Mark Kalinowski notes.

A recent federal trademark registration made by Chipotle shows that the ShopHouse Southeast Asian Kitchen name is under consideration.

Chipotle first announced that it would open an Asian-food restaurant this year in on November 3, 2010, although no details were provided.

Janney Montgomery Scott maintains their Buy rating and $330 fair value target on Chipotle.

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