Ford Motor (F) March Sales Down 41%, But Up 30% From February

Ford Motor (NYSE: F) said total vehicle sales fell 40.9% in March, but were 30% higher than February. The consensus was a drop of 45% for the month.

Ford, Lincoln and Mercury sales totaled 125,107 in March, down 41 percent compared with March 2008. Retail sales were down 36 percent compared with a year ago and fleet sales were down 50 percent. Ford sales increased 30 percent compared with February 2009 with retail sales up 34 percent and fleet sales up 22 percent.

Ford produced 349,000 vehicles in the first quarter, a reduction of 26,000 vehicles from the previous forecast.

Ford also highlighted its recently announced Ford Advantage Plan, effective on vehicles delivered from March 31 through June 1. The Plan offers payment protection up to 12 months for up to $700 per month on any new Ford, Lincoln or Mercury vehicle if a customer loses his or her job. Plus, 0 percent financing from Ford Motor Credit is available on select vehicles.

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