Steve Jobs: "The Deviant's Advantage" (AAPL)

January 15, 2009 8:52 AM EST
From 247wallst.com

Sociologist and business consultant Watts Wacker has pointed out that the most successful enterprises in the world are created by people who are willing to be a zebra in a field of horses. His rather rough way of describing this is "the deviant's advantage." Steve Jobs has had that advantage throughout his business career.

The longest shot Jobs ever took may have been to launch the Macintosh in 1984 into a world that would be dominated by the PC. The competition from the more popular format eventually cost him his job as the head of Apple (Nasdaq: AAPL). He simply left and created Next and Pixar. When things got worse at Apple, he was asked to run Apple again.

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