Crocs (CROX) Upgraded to Buy at Williams Trading, '. Raising Ests. & PT. Good for Stock, but CROX Needs Better Bite'

Williams Trading analyst Sam Poser upgrades Crocs (NASDAQ: CROX) to Buy (from Hold) with a PT of $135.00 (from $83.00).

The analyst comments "Upgrading to Buy. Raising estimates, and PT from $83 to $135. The 1Q25 beat was driven by international FX neutral revenue growth of 12.3% for the Crocs brand, and HEYDUDE sales that were less bad than expected. FY25 guidance was prudently withdrawn, as the tariff and demand outlook remained cloudy. Today's announcement, reducing the tariffs on Chinese goods from 145% to 30% were not anticipated by CROX. This is the story about an inexpensive stock, that is adequately providing shareholder returns, but should be so much better, if it focused less on gaining shelf space, and more on creating brand equity and committing to a relative scarcity model. Such focus and execution would increase the value of the Crocs and HEYDUDE brands, and increase the value of the total company"

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