BofA on Apple (AAPL): 'We see the potential tariff impact as manageable'

BofA Securities analyst Wamsi Mohan reiterated a Buy rating and $265.00 price target on Apple (NASDAQ: AAPL).

The analyst comments "Over the weekend, the U.S. imposed a 10% tariff on China imports. In the last tariff cycle, Apple was able to get an exception for the iPhone. It remains unclear if it can this time around. We analyze impact to earnings if tariffs do impact Apple and 1) Apple maintains existing pricing in the U.S., vs. 2) raises prices. Either way, we see limited impact on earnings (see Figure 1; an excel file is available to institutional investors who wish to see the impact of changes to our assumptions). President Trump and the Republican administration may be more inclined to favorably resolve the Google/DOJ and Apple/DOJ cases, and push European counterparts for less regulation related to DMA. Maintain Buy on stable cash flows, earnings resiliency & potential beneficiary of AI use on edge devices."

For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.

Shares of Apple closed at $236.00 yesterday.

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