Roblox Corp. (RBLX) Brings the NFL into the Metaverse, Morgan Stanley Sees 4 Reasons Branded Experiences Drive Estimate Revisions

Morgan Stanley analyst Brian Nowak reiterated an Overweight rating and $115.00 price target on Roblox Corp. (NYSE: RBLX) after the company, with the NFL announced the launch of NFL Tycoon, a football-inspired tycoon/simulator game, which will be the first persistent experience from a sports league on RBLX. NFL Tycoon will allow players to compete with friends as they play the role of NFL team owners and build their own worlds with custom stadiums, rosters, and more. The analyst sees 4 key points related to estimate revisions (and the multiple the market will pay) are driven by
materially higher per hour monetization:

1) A broadening of partnerships across more categories of companies (new brands, retailers, entertainment companies, video game companies, B2B tests, etc) address more consumers and larger buckets of expenditure
2) Drives further engagement and adoption of these experiences
3) Analyst is monitoring further examples of digital purchases, heightened secondary trading activity and unique virtual item collecting (NFTs)
4) Likely to lead to examples of successful integration of offline e-commerce within RBLX (i.e., being able to purchase real-life NFL jerseys or merchandise from within RBLX)

For an analyst ratings summary and ratings history on Roblox Corp. click here. For more ratings news on Roblox Corp. click here.

Shares of Roblox Corp. closed at $70.48 yesterday.

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