Sina (SINA) Weibo Rolls Out New Interface, Google+-Like Feature
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Sina Corp. (Nasdaq: SINA) is allowing its users to be more selective with the information they choose to share under a new design update for its Weibo microblogging site.
Reports out Friday have Sina's Weibo letting users "sort" people into certain categories, not unlike the Circles feature of Google's (Nasdaq: GOOG) Google+.
Some might even argue that it looks like Facebook (Nasdaq: FB) given this image (courtesy of http://momobkk.com).
So, messages you now post on the Twitter-like site can be either public, direct to a user, or shared among a certain group you made.
Whether or not this is a revenue driver is uncertain. Sina still collects all the information and content shared on its Weibo platform, regardless of whether messages are direct, public, or to a limited numbers of users. And the addition of more private messaging might attract some new users who didn't necessarily want to share each post with whoever subscribes to their feed.
Shares of Sina are about 0.8 percent lower Friday.
Reports out Friday have Sina's Weibo letting users "sort" people into certain categories, not unlike the Circles feature of Google's (Nasdaq: GOOG) Google+.
Some might even argue that it looks like Facebook (Nasdaq: FB) given this image (courtesy of http://momobkk.com).
So, messages you now post on the Twitter-like site can be either public, direct to a user, or shared among a certain group you made.
Whether or not this is a revenue driver is uncertain. Sina still collects all the information and content shared on its Weibo platform, regardless of whether messages are direct, public, or to a limited numbers of users. And the addition of more private messaging might attract some new users who didn't necessarily want to share each post with whoever subscribes to their feed.
Shares of Sina are about 0.8 percent lower Friday.
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