Nokia's (NOK) Elop: No Current Plans to Enter Tablet Market
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So what are they doing then?
According to reports Monday, Nokia (NYSE: NOK) CEO Stephen Elop commented on Sunday night that his company "does not have an exact plan" related to the launch of a tablet PC device. Elop said Nokia was studying the market, and that Nokia may "come to market one day."
With Microsoft (Nasdaq: MSFT) expected to launch it's tablet-friendly Windows 8 platform sometime in 2012, and Nokia inking a deal to use Windows Phone on its devices, rumors of a tablet have heating up recently.
Elop also affirmed that Nokia would keep it's headquarters in Espoo, Finland, amid some rumors.
Nokia recently announced the launch plans of its Lumia 710 device, which utilizes Windows Phone Mango 7.5. Some have speculated that Nokia might also be better off if it simply sells its smartphone unit to Microsoft.
With Apple's (Nasdaq: AAPL) iPad expected to lose some market share in 2012, but still retaining the dominant market share position, and Amazon.com (Nasdaq: AMZN) and Barnes & Noble (NYSE: BKS) proving that lower-cost alternatives are a viable option for many, Nokia's entry into the tablet market with a Windows 8 tablet might actually be better timed for a late-2012 or 2013 launch, when kinks in the system are smoothed out. As proven in the past, too many Google (Nasdaq: GOOG) Android-based or non-iOS tablets (read: RIMs (Nasdaq: RIMM) PlayBook) have been eaten alive when not priced or spec'd correctly.
Also, potential launch costs for a tablet in the nine- to ten-digit range make Nokia's decision to wait appear to be a smart one right now. But the explosion and adoption of the market means Nokia shouldn't put off the move for two more years, or else any device might fade into the background.
Shares of Nokia are trading slightly higher Monday.
According to reports Monday, Nokia (NYSE: NOK) CEO Stephen Elop commented on Sunday night that his company "does not have an exact plan" related to the launch of a tablet PC device. Elop said Nokia was studying the market, and that Nokia may "come to market one day."
With Microsoft (Nasdaq: MSFT) expected to launch it's tablet-friendly Windows 8 platform sometime in 2012, and Nokia inking a deal to use Windows Phone on its devices, rumors of a tablet have heating up recently.
Elop also affirmed that Nokia would keep it's headquarters in Espoo, Finland, amid some rumors.
Nokia recently announced the launch plans of its Lumia 710 device, which utilizes Windows Phone Mango 7.5. Some have speculated that Nokia might also be better off if it simply sells its smartphone unit to Microsoft.
With Apple's (Nasdaq: AAPL) iPad expected to lose some market share in 2012, but still retaining the dominant market share position, and Amazon.com (Nasdaq: AMZN) and Barnes & Noble (NYSE: BKS) proving that lower-cost alternatives are a viable option for many, Nokia's entry into the tablet market with a Windows 8 tablet might actually be better timed for a late-2012 or 2013 launch, when kinks in the system are smoothed out. As proven in the past, too many Google (Nasdaq: GOOG) Android-based or non-iOS tablets (read: RIMs (Nasdaq: RIMM) PlayBook) have been eaten alive when not priced or spec'd correctly.
Also, potential launch costs for a tablet in the nine- to ten-digit range make Nokia's decision to wait appear to be a smart one right now. But the explosion and adoption of the market means Nokia shouldn't put off the move for two more years, or else any device might fade into the background.
Shares of Nokia are trading slightly higher Monday.
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