Epic Battle Takes Shape: AAPL Vs. GOOG
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Another important battle is shaping up between Google (Nasdaq: GOOG) and Apple (Nasdaq: AAPL). This one is not about internet supremacy, computers, mobile phones, maps or anything of that sort. This battle is about something more important: the stock price.
Notably, both stocks reclaimed the $600 per share price Thursday; Apple shares are now currently $10 above that level and Google shares are about $4 below.
In addition to the stock price and other obvious similarities, there are other not so obvious ones. Expected EPS: Apple is expected to earn ~$47/share this year, while Google is expected to earn ~$43. P/E ratio: Apple's P/E is 13x while Google is at 14x. Leadership: Both have new, not-so new leaders - Tim Cook took the reins after Steve Jobs passed in October 2011. Larry Page took the reins from Eric Schmidt in April 2011.
While similar on many fronts, there are still many glaring differences: Apple has a market cap of some $570 billion, while Google's is only at ~$200 billion. Apple has cash and equivalence of ~$110 billion, while Google is only at ~$45 billion. Google is splitting their stock for the first time, while Apple said they don't see stock splits as productive. Apple announced its first-ever dividend, while Google is shying away from paying a dividend.
While there are differences, the strong similarities and nearly-similar share price sets up an important level to gauge corporate execution.
So what would you rather buy today: one share of GOOG or one share of AAPL?
Notably, both stocks reclaimed the $600 per share price Thursday; Apple shares are now currently $10 above that level and Google shares are about $4 below.
In addition to the stock price and other obvious similarities, there are other not so obvious ones. Expected EPS: Apple is expected to earn ~$47/share this year, while Google is expected to earn ~$43. P/E ratio: Apple's P/E is 13x while Google is at 14x. Leadership: Both have new, not-so new leaders - Tim Cook took the reins after Steve Jobs passed in October 2011. Larry Page took the reins from Eric Schmidt in April 2011.
While similar on many fronts, there are still many glaring differences: Apple has a market cap of some $570 billion, while Google's is only at ~$200 billion. Apple has cash and equivalence of ~$110 billion, while Google is only at ~$45 billion. Google is splitting their stock for the first time, while Apple said they don't see stock splits as productive. Apple announced its first-ever dividend, while Google is shying away from paying a dividend.
While there are differences, the strong similarities and nearly-similar share price sets up an important level to gauge corporate execution.
So what would you rather buy today: one share of GOOG or one share of AAPL?
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