Crocs (CROX) Launches Escalator Safety Initiative
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Yes, as crazy as it may sound today Crocs (Nasdaq: CROX) announced plans to launch an escalator safety awareness over the course of the next year. The first steps will include the addition of consumer education messages regarding escalator safety to hang tags on Crocs(TM) shoes sold worldwide as well as supporting organizations that further the cause of safe escalator maintenance and use.
Hang tags with educational escalator safety messages will begin to appear on Crocs shoes sold through Crocs retailers and company-owned outlets, including its online store within the next few months. The company plans to have the educational hang tag fully implemented by the rollout of its Spring 2009 line.
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