CNBC Says Goodbye to More Viewers
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Data from Nielsen Media Research showed that the network is down 30% in their key 25-54 advertising demographic during the business day (5AM-7PM).
The data shows a precipitous decline in this key target market since May. In fact every month since that time been lower, expect August which was flat. At 76,000 last October in the target demo, this number has fallen to 53,000. It was at 54,000 in September.
With Comcast (Nasdaq: CMCSCA) soon taking over NBC Universal, executives will no doubt be taking a close look at CNBC to figure how they can stop the downward spiral.
The decline could suggest that investors are turning to rival networks including Bloomberg TV and Fox Business Network. In addition, stock related video content on the Internet has gotten better over the years with sites like TechTicker, WSJ.com and StockTwits.tv getting in on the action.
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CNBC
Switched our trading room to BB a couple of months ago and am very, very happy and relieved. The difference in professionalism is marked, and I don't get a headache anymore from the incessant cheer-leading. I can't wait for the lot of CNBC to get the sack.
CNBC
I'm in that demo and I switched from CNBC to Bloomberg about a year ago. Got tired of all the puckering up to Wall Street and Corp execs. Throw in that braying jackass Kramer and I'd had enough. Fox is even worse. I need information not affirmation.
CNBC
I would be interested in knowing how CNBC is doing with with the 55 and over demographic. Unless you are working in the financial industry, most people age 25-54 have little opportunity to watch CNBC during business hours, unless they are at the gym on the treadmill at 5:30 AM!
CNBC
I like CNBC but things like the slap stick mad money are irritating and juvenile. The other programs always talk about the very same 6 or 7 stocks - or ramble on to sound brilliant about sophisticated money matters that are not relevant to the average individual investor. I want to hear about stocks and stock sectors...
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CNBC
John W on Nov 4, 2010 12:24 PMMark as Spam | Reply to this comment
As viewers of Fast Money know, viewership hinges on a tactile mix of personality vs talent (in trading). Take the second one first: ALL the traders basically say "The trend is your friend," "Don't fight the market (or the Fed)," and so on. Not a contrarian among them. Therefore, personalities don't matter.
So, what happens? They try to establish "personalities" on all the other daytime shows. Doesn't work, as some of the commenters aptly said that no one in the industry looks at TV during the day. Information needs to be channelled, not Kudlow-bias type hype.
I find that streaming Bloomberg Radio fits the bill vis a vis the unique information flow.