Are Facebook (FB) Users Getting More 'Fatigued?' No One's Sure...
Down)
So which is it? Do Facebook (NYSE: FB)(Nasdaq: FB) users stop updating, posting photos, commenting, liking, and generally give up on the social media site after a while? Should investors be weary?
Despite reports from two research firms the last few days, no one answer can be assumed on whether users eventually succumb to "Facebook fatigue." Late last week, Pew Research said those using Facebook since its inception in 2004 show no signs of slowing in terms of participation and regular use.
Pew says the longer users have been on the site, the more "likes," comments, and updates were made. This is obviously correlated to having more Facebook friends, which delivers more content for users to look at and evaluate.
Conversely, data out today from GlobalWebIndex (GWI) shows that users who've been on Facebook for a while have tended to ebb posts and comments. GWI commented: "The number of visits to Facebook continues to grow across all platforms but the world's largest social network has reached saturation among active internet users in more and more markets, with user growth restricted to growing internet markets such as India, Indonesia and Brazil.
More importantly across three waves of research in 2011 Facebook users on a global basis have reduced the frequency of key Facebook activities including sending a digital present, searched for new contacts or sent message to friends...[d]eclines in social networking activity such as messaging friends fell 12 [percent] over the six waves of research, searching for new contacts fell 17 [percent] and joining a group 19 [percent] among all Facebook users in the US."
GWI data came from "122,000 individuals in 27 key internet markets over six separate waves of research." Pew data came from "telephone interviews conducted by Princeton Survey Research Associates International from October 20 to November 28, 2010, among a sample of 2,255 adults, age 18 and older. Interviews were conducted in English."
With Facebook recently filing its Form S-1 for an Initial Public Offering (IPO) of its Common Stock (currently set at $5 billion), this key metric is sure to be mulled over thoroughly over the next several weeks.
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Despite reports from two research firms the last few days, no one answer can be assumed on whether users eventually succumb to "Facebook fatigue." Late last week, Pew Research said those using Facebook since its inception in 2004 show no signs of slowing in terms of participation and regular use.
Pew says the longer users have been on the site, the more "likes," comments, and updates were made. This is obviously correlated to having more Facebook friends, which delivers more content for users to look at and evaluate.
Conversely, data out today from GlobalWebIndex (GWI) shows that users who've been on Facebook for a while have tended to ebb posts and comments. GWI commented: "The number of visits to Facebook continues to grow across all platforms but the world's largest social network has reached saturation among active internet users in more and more markets, with user growth restricted to growing internet markets such as India, Indonesia and Brazil.
More importantly across three waves of research in 2011 Facebook users on a global basis have reduced the frequency of key Facebook activities including sending a digital present, searched for new contacts or sent message to friends...[d]eclines in social networking activity such as messaging friends fell 12 [percent] over the six waves of research, searching for new contacts fell 17 [percent] and joining a group 19 [percent] among all Facebook users in the US."
GWI data came from "122,000 individuals in 27 key internet markets over six separate waves of research." Pew data came from "telephone interviews conducted by Princeton Survey Research Associates International from October 20 to November 28, 2010, among a sample of 2,255 adults, age 18 and older. Interviews were conducted in English."
With Facebook recently filing its Form S-1 for an Initial Public Offering (IPO) of its Common Stock (currently set at $5 billion), this key metric is sure to be mulled over thoroughly over the next several weeks.
Get immediate access to market moving news and alerts with StreetInsider.com Premium - FREE TRIAL!
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