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Apple Pay Could Benefit as Google (GOOG) Struggles with Next-Gen Mobile-Payments Platform

February 20, 2015 8:30 AM EST

Google's (Nasdaq: GOOG)(Nasdaq: GOOGL) openness is great for developers and users, but it can sometimes be a challenge with the company is trying feverishly to release a new or updated product.

On that note, the WSJ said Friday that Google is planning to unveil the next version of its Google Wallet payment platform during its developer conference this May. However, the company is having a tough time coordinating device makers, wireless carriers, banks, and payments networks in order to get the platform underway.

Google has been offering more cash to payment services to get them on board, while the vast number of smartphone makers, each with their own priorities, is adding to Google's woes. Other partners, like Samsung, may have plans for their own payment systems.

Google Wallet was launched in 2011, but it was met with resistance. More U.S. wireless carriers wouldn't allow Wallet to be preloaded on their Android offering and blocked the service from accessing the chip which stored a user's credit-card information.

All-in-all, the challenges should be a boon for Apple, which controls every aspect if its ecosystem, from smartphone manufacturing to the software that runs inside it.

Shares of Apple are positive in early trading.



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