New Instagram Direct (FB) Feature May Keep Users Away from Snapchat - GWI
Get Alerts FB Hot Sheet
Join SI Premium – FREE
Facebook's (Nasdaq: FB) Instagram has offered Instagram Direct since late 2013, but a recent update might make the app a rival to the likes of Snapchat, Facebook Messenger, and WhatsApp.
According to GlobalWebIndex, the new in-app chat feature has been highlighted with the latest Instagram Direct update. Currently, a good portion of Instagram users also utilize other chat features; over half use Facebook Messenger and 47 percent are on WhatsApp.
But, Instagram users are over three-times more likely to use Snapchat, which means the new chat feature could prove to be very sticky for the Facebook unit.

Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- McGraw Hill acquires AI curriculum startup Teachally
- Aon to acquire USI Insurance for $17 billion in cash
- MicroVision regains Nasdaq minimum bid price compliance
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!



Tweet
Share