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Smaller Tablets to See Increased Competition in H213 (AAPL) (GOOG) (MSFT)

April 29, 2013 11:24 AM EDT
Tablets will be all the rage in 2013, but are larger displays going out of style?

According to data from Digitimes, the back-half of 2013 will see increased competition in the 7-inch tablet market, shifting more focus away from 10-inch and larger sizes.

As expected, the biggest competition will be between Apple (Nasdaq: AAPL) iPad mini and Google (Nasdaq: GOOG) Android-based tablets. The iPad mini accounted for 12.5 million of the 19.5 million tablet units shipped for Apple in its most recent quarter, while about 4 million to 4.5 million Google Nexus 7 tablets have moved since its debut in H212.

Last week, Hewlett-Packard (NYSE: HPQ) introduced a 7-inch Slate tablet which runs Android. Base price on that device is about $170.

Coincidentally, late last week it was said that tablets featuring Microsoft's (Nasdaq: MSFT) Windows 8 platform will start shipping from China-based white-boxes in sizes above the 10-inch mark. Digitimes noted that 11.6-inch tablet ex-factory prices could hover around $300. The firm also said that Microsoft might be at a disadvantage in the smaller tablet market given lack of enthusiasm with Windows 8.


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