Under Armour (UA) Sinks On Fears Of Back-End Weighted '08 Earnings
Get Alerts UA Hot Sheet
Price: $4.37 -1.35%
Rating Summary:
14 Buy, 24 Hold, 5 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 7 | Down: 5 | New: 19
Rating Summary:
14 Buy, 24 Hold, 5 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 7 | Down: 5 | New: 19
Join SI Premium – FREE
Shares of Under Armour, Inc. (NYSE: UA) are under heavy pressure this morning which is being attributed to comments from Wachovia from the ICR Xchange about the company's 1st-half 2008 marketing spend and back-end weighted 2008 earnings growth.
The firm said, "While UA is not presenting at the conference, we have learned that the company is planning to run a 60-second Super Bowl advertisement, and believe 1H08 marketing expenses relating to the launch of the cross trainer footwear product could cause 2008 earnings growth to be significantly back-end weighted. We believe total marketing spend for 2008 will be in the 12%-13% range, but a disproportionate amount could come in 1Q08."
Wachovia believes sell-throughs of the cross-trainer will be strong, and the visibility of the brand could accelerate over the next several months.
Shares of Under Armour are down 14% this AM.
The firm said, "While UA is not presenting at the conference, we have learned that the company is planning to run a 60-second Super Bowl advertisement, and believe 1H08 marketing expenses relating to the launch of the cross trainer footwear product could cause 2008 earnings growth to be significantly back-end weighted. We believe total marketing spend for 2008 will be in the 12%-13% range, but a disproportionate amount could come in 1Q08."
Wachovia believes sell-throughs of the cross-trainer will be strong, and the visibility of the brand could accelerate over the next several months.
Shares of Under Armour are down 14% this AM.
You May Also Be Interested In
- Kotak Starts Dhoot Transmission (DHOOTTRA:IN) at Sell (4)
- Camden Property Trust (CPT) PT Lowered to $108 at Truist Securities
- Darden Restaurants (DRI) PT Lowered to $220 at BMO Capital
Create E-mail Alert Related Categories
Analyst Comments, Insiders' Blog, RumorsRelated Entities
WachoviaSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!



Tweet
Share