Gene Munster Defends Apple (AAPL) on iPhone 4 Black Eye
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Price: $169.89 --0%
Rating Summary:
39 Buy, 25 Hold, 7 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 8 | Down: 12 | New: 1
Rating Summary:
39 Buy, 25 Hold, 7 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 8 | Down: 12 | New: 1
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Long-time Apple (Nasdaq: AAPL) bull Gene Munster from Piper Jaffray has come out in defense of the stock mid-day as selling in the beloved tech giant has accelerated on fears of an iPhone 4 recall as complaints continue.
Munster reminds investors not to lose site of the forest through the trees.
He said the iPhone 4 hardware antenna issue won't impact their unit estimates, but a potential fix could impact operating income by 1%. "Ultimately we believe this PR black eye takes away some near-term upside potential to our iPhone estimates, but it does not change the long-term trajectory of the iPhone," Muster said.
The reality of the matter, Muster said, is "this problem periodically affects 25% of iPhone 4 users given the fix is easy (a case for the iPhone), and 75% of customers choose to use a case anyway."
One fix, according to Munster, is for Apple to give away Bumper cases it currently sells for $29. "Assuming 85% of all iPhones sold over the next year are iPhone 4s and Apple gives a Bumper away to every iPhone 4 customer, we estimate the company would give away 36m cases at a $5 cost per case for a total cost of $178.5m," Muster notes.
A second is option, according to Munster, is for Apple to do nothing, with only 25% iPhone users periodically affected by the issue.
The third option is a recall. Munster sees this as a "highly unlikely scenario" as the issue is completely resolved with a case, which is a significantly less expensive.
The firm maintained their Overweight rating and $351 price target on Apple.
Shares of Apple are down 2.8 percent today to $250, while the market is up 1.5 percent.
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Munster reminds investors not to lose site of the forest through the trees.
He said the iPhone 4 hardware antenna issue won't impact their unit estimates, but a potential fix could impact operating income by 1%. "Ultimately we believe this PR black eye takes away some near-term upside potential to our iPhone estimates, but it does not change the long-term trajectory of the iPhone," Muster said.
The reality of the matter, Muster said, is "this problem periodically affects 25% of iPhone 4 users given the fix is easy (a case for the iPhone), and 75% of customers choose to use a case anyway."
One fix, according to Munster, is for Apple to give away Bumper cases it currently sells for $29. "Assuming 85% of all iPhones sold over the next year are iPhone 4s and Apple gives a Bumper away to every iPhone 4 customer, we estimate the company would give away 36m cases at a $5 cost per case for a total cost of $178.5m," Muster notes.
A second is option, according to Munster, is for Apple to do nothing, with only 25% iPhone users periodically affected by the issue.
The third option is a recall. Munster sees this as a "highly unlikely scenario" as the issue is completely resolved with a case, which is a significantly less expensive.
The firm maintained their Overweight rating and $351 price target on Apple.
Shares of Apple are down 2.8 percent today to $250, while the market is up 1.5 percent.
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