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Pandora (P) on Watch After Amazon.com (AMZN) Intoduces Amazon Music Unlimited

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Amazon challenges Apple and Spotify with new music streaming service

October 12, 2016 3:03 AM EDT

By Julia Love

(Reuters) - Amazon.com Inc (NASDAQ: AMZN) on Wednesday launched a full-fledged music streaming service with subscriptions as low as $3.99 per month for owners of its Amazon Echo speaker, accelerating the industry trend toward more flexible pricing after years of sticking to $9.99 subscriptions.

The new streaming service, called "Amazon Music Unlimited," lets users access a vast catalog of songs on demand, similar to Spotify and Apple Music. Subscriptions to play music on the Echo cost $3.99 per month; for access beyond that device, subscriptions cost $7.99 a month for members of... More