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Rocky Brands (RCKY) Outlines Cost-Optimization Efforts; Has Reduced Headcount

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Rocky Brands Outlines Shareholder Value Creation Efforts

August 17, 2016 4:05 PM EDT

NELSONVILLE, Ohio--(BUSINESS WIRE)-- Rocky Brands, Inc. (NASDAQ: RCKY) today provided an overview of the steps it is taking, in conjunction with third-party advisors, to maximize profitability, drive long-term revenue growth and maximize shareholder value. This range of activities include, among others, reducing expenses, reorganizing and refocusing its sales efforts, and increasing operating efficiencies.

Management and the Board of Directors are in agreement to pursue operational and cost efficiencies. To that end, the Company has recently reduced its U.S. work force, which is expected to result in approximately $3.0 million in reduced... More