iPad-Based POS Competition No Threat to Micros Systems (MCRS)
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Price: $67.99 --0%
Rating Summary:
0 Buy, 10 Hold, 0 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 12 | New: 13
Rating Summary:
0 Buy, 10 Hold, 0 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 12 | New: 13
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In the view of analysts at Needham and Company, emerging iPad-based point of sale systems do not pose a significant threat to Micros Systems Inc. (NASDAQ: MCRS) in the restaurant segment.
"MCRS' POS systems are heavy-duty and handle functions such as table management, inventory management, kitchen workflow, mobile/table order management, analytics, pricing, taxes, and even loyalty programs, essentially tying the front and back end operations in a restaurant environment," said analyst Mayank Tandon.
He doesn't think iPad-based systems have the level of functionality embedded in MCRS' POS systems and are not well suited to handle the demands of a multi-unit chain restaurant.
"MCRS has not seen share losses and has launched its own version of an iPad-based POS system to address the low-end of the market," noted Tandon.
Needham & Company has a Buy rating on Micros Systems Inc. (NASDAQ: MCRS) with a price target of $70.00.
For an analyst ratings summary and ratings history on MICROS Systems click here. For more ratings news on MICROS Systems click here.
Shares of MICROS Systems closed at $40.93 yesterday.
"MCRS' POS systems are heavy-duty and handle functions such as table management, inventory management, kitchen workflow, mobile/table order management, analytics, pricing, taxes, and even loyalty programs, essentially tying the front and back end operations in a restaurant environment," said analyst Mayank Tandon.
He doesn't think iPad-based systems have the level of functionality embedded in MCRS' POS systems and are not well suited to handle the demands of a multi-unit chain restaurant.
"MCRS has not seen share losses and has launched its own version of an iPad-based POS system to address the low-end of the market," noted Tandon.
Needham & Company has a Buy rating on Micros Systems Inc. (NASDAQ: MCRS) with a price target of $70.00.
For an analyst ratings summary and ratings history on MICROS Systems click here. For more ratings news on MICROS Systems click here.
Shares of MICROS Systems closed at $40.93 yesterday.
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