UBS Maintains a 'Sell' on Boston Beer Company (SAM); Confusion on Angry Orchard's Success

UBS maintains a 'Sell' on Boston Beer Company (NYSE: SAM) price target of $103.00.

Analyst, Kaumil S. Gajrawala, sees some confustion on Angry Orchard's success.

Angry Orchard is Boston Beer's new line of Apple and Apple/Ginger flavored drinks...otherwise known as hard cider. SAM is marketing the new drink as 'Gluten-Free' since its made from apples (not barley, wheat or rye). Reports are the cider category has growth 20%+ in 2011 and its targeted toward 23-30 old male/females.

For an analyst ratings summary and ratings history on Boston Beer Company click here. For more ratings news on Boston Beer Company click here.

Shares of Boston Beer Company closed at $112.96 yesterday.

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