UPDATE - Canaccord Genuity Initiates Coverage on Zynga (ZNGA) with a Hold; Great Potential, But Several Risks
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Price: $8.18 --0%
Rating Summary:
15 Buy, 18 Hold, 1 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 12 | New: 13
Rating Summary:
15 Buy, 18 Hold, 1 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 12 | New: 13
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UPDATE - Canaccord Genuity initiates coverage on Zynga (Nasdaq: ZNGA) with a Hold. PT $15.
Analyst, Michael Graham, said, "As the leading social game network, Zynga is early in capitalizing on what could be an important paradigm shift in the way entertainment is crafted and delivered. However, Facebook concentration, lockup release and a potentially slow H1/12 leave us hesitant to buy shares now."
"With a heavy upcoming game launch cycle, ‘12 bookings could see a slow start as new games typically take two to four quarters to reach peak users and longer to achieve peak bookings...The need for ongoing creative and promotional success creates a risk amidst a backdrop of shorter game life-cycles. Game franchise extensions and cross-promotion should help."
To see more ratings on ZNGA, Click Here
Analyst, Michael Graham, said, "As the leading social game network, Zynga is early in capitalizing on what could be an important paradigm shift in the way entertainment is crafted and delivered. However, Facebook concentration, lockup release and a potentially slow H1/12 leave us hesitant to buy shares now."
"With a heavy upcoming game launch cycle, ‘12 bookings could see a slow start as new games typically take two to four quarters to reach peak users and longer to achieve peak bookings...The need for ongoing creative and promotional success creates a risk amidst a backdrop of shorter game life-cycles. Game franchise extensions and cross-promotion should help."
To see more ratings on ZNGA, Click Here
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