Music Streaming Company CÜR Media Names JP Lespinasse Chief Marketing Officer as Company Prepares for the Upcoming Launch of CÜR Music

GLASTONBURY, Conn., April 14, 2015 /PRNewswire/ -- CÜR Media, Inc. ("CÜR Media" or the "Company") (OTCQB: CURM) (OTCBB: CURM) announced today the hiring of JP Lespinasse as its Chief Marketing Officer to spearhead the Company's marketing efforts for the planned launch of CÜR Music, a social mobile and web streaming music service designed to enable its users to go beyond the limitations of traditional music streaming services. 

Mr. Lespinasse brings extensive experience in formulating strategic marketing initiatives and mass market product launches for major media organizations and high profile brands including BET Networks, the National Basketball Association (the" NBA"), Nokia and the GAP. Mr. Lespinasse has demonstrated a particular strength in developing digital media plans targeting younger demographics and creating comprehensive marketing campaigns across numerous media channels including digital, print, sponsorship development, and television.

"We are excited to have JP on board with CÜR Media at this critical stage in our company's development. His expertise in social media and new user acquisition through cost effective viral, digital and traditional marketing will be of tremendous value as we progress towards the anticipated launch of CÜR Music," said Tom Brophy, Founder & CEO of CÜR Media. "We look forward to his leadership in building our marketing team and driving subscriber growth in the years to come as we work to change the course of music streaming through the creation of a truly social music experience."

Prior to joining CÜR Media, Mr. Lespinasse has established a long history of providing leadership in driving the strategic launches of high profile entertainment, media, and retail products through various sales channels. He most recently served as Senior Director of Marketing and Social Media at BET Networks, where he developed strategies for all social media platforms amassing a following of over 75MM fans with significant monthly traffic to BET's website. Mr. Lespinasse was also responsible for BET's media buying on Facebook, YouTube, and Twitter, and was instrumental in creating cross-promotional campaigns for BET's initiatives through Viacom. During his tenure, BET was recognized as the most social TV brand for January 2014, and as a top 25 social brand in the U.S. for all of 2014. From 2008-2011, as Director of Marketing for the NBA, he not only created the first ever 360-degree marketing campaign for the NBA's Development League – which included a re-branding, television spots, out of home ads, production of a weekly show on NBATV, and robust digital overlays, but he also led the NBA's Social Media team. Mr. Lespinasse created the marketing strategy for the NBA's social media platforms in conjunction with NBA.com and Turner Sports, to constantly evolve the NBA's fan engagement via its social and digital channels. Under his direction, the NBA achieved the rank of number one U.S. sports property on Facebook, with over 50 million "likes" and maintained the number one sports brand rank on Twitter, with over 35 million followers. During his four year tenure at Nokia he managed a $6 million budget for Nokia's N-Series line of products to develop guidelines for marketing programs implemented across six regions around the world. While at Nokia, Mr. Lespinasse worked with movie studios and artists to place products and experiences in film, TV, video games and music videos.  Earlier in his career Mr. Lespinasse also served in various marketing and public relations capacities at GAP/Old Navy.

"I'm thrilled to be taking on this new role and join the dynamic team at CÜR Media to help capitalize on the remarkable opportunities ahead," said Mr. Lespinasse. "Throughout my career, as marketing tools have migrated from traditional to digital, I have been at the forefront of numerous mass market launches, which makes CÜR Music particularly attractive to me. CÜR Music is designed to go beyond the traditional music streaming services by creating an inexpensive and immersive sharing experience perfectly conceived for today's consumer.  I look forward to working with the CÜR Music team to deliver a comprehensive launch strategy, using digital, social, and traditional media approaches to drive mass consumer adoption and build CÜR Music into a driving force in this rapidly growing industry."

About CÜR Media

CÜR Media is creating a next generation social music experience through the planned launch of CÜR Music, a social mobile and web streaming music application that is being designed to enable its users to go beyond the limitations of traditional music streaming services.  Upon its release, CÜR Music will unlock the true expressive nature of an individual's connection with their music by fostering personalization, sharing and creativity.  With CÜR Music it's not just about streaming, it's about what the music means to you and how you want to express that to the world. For more information please visit www.curmusic.com

Forward-Looking Statements

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements.  Forward-looking statements may include, without limitation, statements regarding (i) the plans and objectives of management for future operations, including plans or objectives relating to the development of a commercially viable streaming music product, (ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends, capital structure or other financial items, (iii) the Company's future financial performance, (iv) the Company's ability to negotiate economically feasible agreements with the major and independent music labels and publisher rights organizations, and (v) the assumptions underlying or relating to any statement described in points (i), (ii), (iii), (iv) and (v) above.  Such forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances and may not be realized because they are based upon the Company's current projections, plans, objectives, beliefs, expectations, estimates and assumptions and are subject to a number of risks and uncertainties and other influences, many of which the Company has no control over.  Actual results and the timing of certain events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and uncertainties.  Factors that may influence or contribute to the inaccuracy of the forward-looking statements or cause actual results to differ materially from expected or desired results may include, without limitation, the Company's inability to obtain adequate financing, the length of time associated with development of mobile applications and related insufficient cash flows and resulting illiquidity, the Company's inability to expand the Company's business, lack of product diversification, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company's failure to implement the Company's business plans or strategies.

Investor Contact:Ascendant Partners, LLCFred Sommer+1-732-410-9810[email protected]

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SOURCE CÜR Media, Inc.