Google (GOOG) / Waze Seen as Tougher Competition for Yelp (YELP)

This morning it was reported that Google (Nasdaq: GOOG) is nearing a deal to acquire Israel-based social mapping company Waze. The combination would create increased competition for Yelp (NYSE: YELP), according to analyst Todd Van Fleet of First Analysis. In his view, the combination of would create more relevant advertising experiences for customers.

First Analysis has an Equal Weight rating on Yelp.

For an analyst ratings summary and ratings history on Yelp (NYSE: YELP)click here. For more ratings news on Yelp click here.

Shares of Yelp closed at $30.11 yesterday.

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