J.C. Penney's (JCP) Ullman Sees Margin Returning to 2011 Levels
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J.C. Penney (NYSE: JCP) CEO Mike Ullman has identified 30 to 40 areas to improve. Comments were made during the company's recent earnings conference call.
Ullman said he doesn't see structural issues that would prevent a turnaround and thinks margin will return to 2011 levels. He was encouraged by the company recent apology ad campaign.
Ullman plans to bring back 3 or 4 private label brands. Importantly, he said 2013 CAPEX spending is nearing completion.
Ullman said he doesn't see structural issues that would prevent a turnaround and thinks margin will return to 2011 levels. He was encouraged by the company recent apology ad campaign.
Ullman plans to bring back 3 or 4 private label brands. Importantly, he said 2013 CAPEX spending is nearing completion.
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