McDonald's (MCD) Elects Steve Easterbrook as Global Brand President
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McDonald's Corp (NYSE: MCD) has elected former McDonald's executive Steve Easterbrook as executive vice president and global chief brand officer.
Easterbrook, 45, will have global responsibility for marketing, menu development and consumer and business insights. Easterbrook will succeed Kevin Newell, who recently assumed the new role of chief brand and strategy officer for McDonald's USA. He will report to Don Thompson, McDonald's president and CEO.
Easterbrook was most recently CEO of Wagamama Limited, a U.K. restaurant chain. He will be based in Oak Brook, Ill., and will join McDonald's in the coming months.
Easterbrook, 45, will have global responsibility for marketing, menu development and consumer and business insights. Easterbrook will succeed Kevin Newell, who recently assumed the new role of chief brand and strategy officer for McDonald's USA. He will report to Don Thompson, McDonald's president and CEO.
Easterbrook was most recently CEO of Wagamama Limited, a U.K. restaurant chain. He will be based in Oak Brook, Ill., and will join McDonald's in the coming months.
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