Benchmark Raises PT on Amazon (AMZN) to $310, Seeing Market Share Gains

Benchmark today reiterated a Buy rating on Amazon.com (NASDAQ: AMZN) and raised its price target to $310.00 (from $260).The positive view reflects upbeat prospects for overall digital sales as well as increasing market share.

"While we recognize that revenue could be somewhat at risk from a softer-than-expected finish in the domestic ecommerce market, we believe Amazon continued to take global market share. Furthermore, we are optimistic about Amazon’s outlook with a potential international launch of an 8.9” Kindle Fire and Kindle Paperwhite in 2013," said analyst Daniel L. Kurnos.

For an analyst ratings summary and ratings history on Amazon.com click here. For more ratings news on Amazon.com click here.

Shares of Amazon.com closed at $266.38 yesterday.

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