K-Cup Growth Slows Into Chirstmas, But Positive Signs Seen (GMCR)

January 3, 2013 2:59 PM EST
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Price: $91.67 --0%

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    5 Buy, 15 Hold, 3 Sell

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Shares of Green Mountain Coffee Roasters (NASDAQ: GMCR) are mildly lower Thursday after a read-through from Nielsen data on K-cups trends.

K-Cup sales grew by 38.6% year-over-year in the 4-week period ending December 22nd, versus 54.2% growth in November, SunTrust Robinson analyst William Chappell noted. The deceleration in sales growth was expected, however, given tough comps as a result of the Starbucks rollout last year.

On pricing, higher priced K-Cups lead to a 0.6% year-over-year increase in prices which comes despite unlicensed K-Cups making their ways into stores.

The firm reiterated a Buy rating and $45 price target on GMCR.

Shares of Green Mountain last traded at $43.18, down 0.7%.


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